He's big into church planting. A good thing. And he's big into reaching the totally unchurched. Those for whom church is another world. Church planting for the unchurched. Bigtime. To blow away those cobwebs, take a look at an eight-minute video he made for a church-planting conference here. He also said this:
So the question is if you want to be innovative: How do you get young men? All this nonsense on how to grow the church. One issue: young men. That’s it. That’s the whole thing. They’re going to get married, make money, make babies, build companies, buy real estate. They’re going to make the culture of the future. If you get the young men you win the war, you get everything. You get the families, the women, the children, the money, the business, you get everything. If you don’t get the young men you get nothing. You get nothing.
He's got a point, and he's doing everything he can in response to it.